Reliance Jio as Case Study and Test on LIC business. Learning from these websites and other sources: Google Digital Unlocked , Self Learn EN , Smart Telugu , Google, HubSpot, WikiHow, Basics - Stretching is Good than Running, THINK WITH GOOGLE 1. Goals - -Define Business Goals -Mission Statement -USP Unique Selling Point -Launch Website -Targeted Digital Marketing Campaign (Target Audience) -Establish Customer Base 2. Online Presence - -Business Plan -Website (Blog, Videos, Photos, Docs, Phone numbers, E-Mail, MAP, Driving directions, Feedback/Review/Testimonial, E-Commerce, Online orders, Live Chat, Forms) Keep updating. Homepage, Navigation (Menu), Organise, Content, Templates, Hyperlinks, Prices, Special Offers, Certification, contact address on every page as a footer, CONSISTENCY in design > LOGO(Home page), Search Bar, MENU on every page Avoid Technical Jargon, use Everyday Language, Questions tags (Content), Images (PNG), Headlines, Bullet poi...
Here I share my life experiences.